Handing out complimentary gifts is an excellent way to grab the attention of your target audience, and custom bottled water is one of the best complimentary gifts you can prepare. However, before you can harness the marketing power of custom bottled water, you first have to ensure that it has the ideal look and feel and will perfectly represent your business’s branding and ethos. Not sure where to begin? We’ve listed below some of the top tips that you can use:
Choose the type of water to put in the bottle.
Bottled water can contain various types of water, such as natural spring water and purified water (which has gone through reverse osmosis and other processes to remove impurities). Each kind of water has its unique taste and comes with its own set of benefits, so you’ll want to do your research and find out which one is ideal for your custom bottled water.
Select the bottle material.
Look for water bottle materials that comply with EPA standards and are safe and non-toxic. Ideally, your custom bottled water should be made of fully recyclable materials and 100% free of BPA. This might cost you a bit more upfront. Still, it’s worth the additional cost since you can use it as an opportunity to show your customers that you care about the environment and are doing your part to help prevent environmental damage. This, in turn, will help you grab the attention of consumers, particularly those looking for environmentally responsible businesses to support.
Decide on the right bottle size.
The size of your custom bottled water should meet most of your customers’ needs. If you’re handing out bottled water as trade show handouts, for example, a small 10oz or 12oz bottle might be enough. However, if your target audience is mainly athletes or people who enjoy sports or other physically demanding activities, you’ll want to opt for larger bottles that can provide enough hydration.
Pick the ideal bottle design.
Aside from picking a bottle size, you must also ensure that your custom bottled water has the best possible design that will appeal to your target audience. Some water bottles are smooth from top to bottom, while others have a ribbed design that makes them easier to grip. Some bottles have traditional screw-on caps, while others come with a sports bottle cap that makes them ideal for athletes and sports-minded people.
Create an attractive label.
The label is most likely the first thing that people notice when they pick up your custom bottled water, so you have to make sure that it’s always ready to impress. Make sure that the label prominently features your company name and logo so that they will be immediately visible and noticeable, and, if possible, see if you can use your company colors throughout the design. Don’t forget to use white space to prevent your design from being too cluttered and ensure that it looks professional and elegant.
Use these tips to personalize your bottled water and make it stand out from the crowd! If you need additional advice, or if you’re still looking for the right supplier to trust, feel free to call The Water Depot. We supply our clients with high-quality custom bottled water and help them create attractive labels that will catch the eye of their target audience. Learn more about our high-quality bottled water by giving us a call or request a quote today!