When they hear the word “marketing,” many people automatically think of retail and B2B companies — not attorneys and legal practices. However, the fact is that lawyers do need to advertise themselves and their practices if they want to build a good reputation and attract more clients. Otherwise, they can get lost in the sea of law offices and lose plenty of opportunities to take on advanced cases. Fortunately, lawyers nowadays have plenty of effective marketing tools at their disposal, and one of them is custom bottled water.
Why Branded Water Is a Great Marketing Tool
The law sector is a social industry, which is why attending networking events is a must for lawyers. However, simply going to these events isn’t enough; you’ll also want to organize your own! Hosting community Q&A sessions to promote trust among your target audience, organizing client get-togethers to build loyalty, and arranging speaking engagements to attract brilliant lawyers to your firm — these are just some of the events that will help you establish yourself as a dependable and trustworthy practice.
During these events, handing out branded water bottles is a great move. Everyone gets thirsty at some point, so your guests will undoubtedly appreciate having plenty of water on hand. And, since your bottled water features your law office name, logo, and colors, it can help boost brand awareness and recognition without too much effort on your part — leaving you free to interact with peers and clients and build strong relationships with them.
Of course, it’s not just about branding and marketing. Emotions can often run high when you’re working on cases, especially if you’re helping clients who have undergone intense trauma and have to relive it in order to get justice. Simply having water on hand can diffuse tense situations and help everyone calm down — while showing clients that you have a human side and that you care about them as people.
Creating the Ideal Customized Bottle Water
Getting custom bottled water can seem complicated, but it’s actually easy once you find the right supplier! If you choose a trusted supplier like The Water Depot, all you’ll have to do is submit a design for your personalized bottled water labels, select the bottle size and number of bottles that you want to order, and you’re good to go. Some suppliers provide a label template that you can edit with your logo and other artwork, but you can also submit a custom design if you see fit.
Get in Touch with Us
Personalized water bottles might not be the end-all and be-all of law office marketing, but they CAN help you create a positive brand image and build goodwill among your target audience. If you’d like to know more about custom bottled water, or if you’re ready to place an order for your office, make sure to contact The Water Depot. We offer high-quality bottled water along with eye-catching custom water bottle labels that will help your practice stand out from the crowd. Check out more about our products and services by calling us today!