The field of real estate is intensely competitive and highly innovative. This highlights the importance of real estate agents staying on top of their game. It’s not enough to have a solid grasp of real estate listings and contracts, you also need to jumpstart your advertising game to a whole new level.
Check out some of these real estate marketing strategies guaranteed to make your campaigns stylish, innovative, and memorable!
• Promotional bottled water labels
Turn your open houses and private showings into little episodes for advertising. Just have branded water bottles on standby in the kitchen spaces or at your cozy living room staging, and let the miracles of branding do their job. This is a simple and effective way to get your clients and contacts to easily remember you as a real estate agent who is reliable and particular with details. This goes a long way toward promoting your business and your brand as an agent.
• Maximize social media
Establish your presence on social media such as Facebook, TikTok, and YouTube. Recently we’ve seen a rise of real estate agents, for example, making use of their YouTube channels to post content about house tours and property showings. This is a great way to market your real estate listings without having to actually invite people over. What’s also great about having a YouTube channel is that it provides an alternative income to your business through ad sales revenue.
• Publish a real estate e-newsletter
The successful conduct of your real estate listings should be published and announced to a broader audience. Consider publishing a monthly or quarterly newsletter where you can post updates on real estate listings, benefits of homeownership articles, real estate portfolios for your clients, and the best and latest real estate listings under your brand. This is a great way to stay in contact with old and new customers and gives you a terrific platform to publish photos and descriptions of your listings.
• Host networking parties
A party is a tried and tested method of gaining new contacts and broadcasting about a specific real estate property to potential customers. It’s easy enough to organize a party and have guests come over, but the question is: what do you have to offer to guests? It could be a personalized water bottle with your brand’s logo, a couple of canvas grocery bags, or an aesthetic frame engraved with your logo. These are the kinds of tokens you should consider when hosting a party. You can’t go wrong with unlimited champagne, tasty snacks, and a small gift box with freebies with your contact information.
• Create impressive and interactive listings
You have to do the extra legwork when it comes to real estate. It’s not just about the property but how you present it to potential customers. The best and easiest way to do that is through your website, but it doesn’t end there. Your web pages and browse-through photos should contain beautiful, mesmerizing, and incredibly attractive pictures of the property. Hire a photographer to make sure that your photos turn out professional and stunning.
These days, it’s all about the small details and how much you pay attention to your real estate advertising. You do have to invest in photography, customized products, events organization, website creation, and so on, but the results for your business can also improve dramatically. Contact The Water Depot for high-quality personalized water bottles, and let us help you with your marketing!