How to Improve Your Next Sporting Event to Spread More Awareness of Your Brand
Sporting events are an effective way to bring more exposure to your brand. But only if you do it right!
With proper planning, you can transform your next sporting event into a fantastic branded spectacle that will drive awareness. From giving away branded water bottles to working with influencers, here are some ingenious tips to get you started!
1. Choose a simple but exciting event theme.
A creative and well-thought-out theme communicates a strong message about your brand and encourages people to participate. If your business is into fitness, it could be something as simple as “Time to Get Active!” or “Fun in the Sun.”.
Regardless, you should pick one that aligns with your brand identity, resonates with your target audience, and is interesting enough to capture their attention.
2. Use posters.
Make no mistake—traditional marketing tools, such as posters, still work their magic. There’s something about these tangible pieces of advertising that can’t be replicated online.
Put up posters across your location days before the event to create buzz. You can also use them at the event itself to guide participants through different activities and competitions.
3. Give away branded water bottles.
Speaking of sporting events, there is one thing that participants would like to have more than anything else: refreshing water. This is especially true if your event involves activities that involve physical exertion.
This is where branded water bottles come in! Not only do they make a practical gift, but branded water bottles also serve as a tangible reminder of your business.
When creating your branded water bottles, though, make sure to include your company’s name and colorful logo, as well as a witty tagline or slogan that best describes your event and business.
4. Run a promotional campaign on social media.
In this day and age, it just wouldn’t be complete without a social media campaign. Create branded posts with all the details about your event, such as its date, time, and address. You can then ask your page followers to help spread the word by sharing and tagging their friends.
5. Facilitate contests.
A lot of people love to compete and win prizes. By organizing a contest, you can easily capture people’s attention.
You can even make these contests branded. For example, you can give away promotional items as rewards for the winners or offer discounts to participants who achieved certain objectives.
6. Pick a great venue.
An event’s venue can easily make or break it. The right one should be well-situated, comfortable in terms of size, and easy for people to find. It’s also wise to look for one with a great view or nearby attractions that can attract more people. You might even want to consider hosting your event outdoors if the weather permits it!
7. Work with influencers.
Did you notice how businesses today use influencers to reach their target audience? That’s because influencers are effective in promoting a product or service.
You can capitalize on this strategy by working with these individuals and asking them to promote your event. You can collaborate with them on branded content, like photos, videos, and stories, which show off the different activities at your event.
You can even have them holding your branded water bottles in their videos or photos. This will help make your promotional items even more visible to a larger audience.
Let Us Help You Nail Your Next Sporting Event!
Now that you know how to take your next sporting event to the next level, it’s time to get started! For your branded water bottles, let The Water Depot handle the job. With our years of expertise in creating these promotional items, we guarantee an efficient process from design to delivery.
So, what are you waiting for? Get in touch with us today, and let’s make your next event one that everyone will remember!
