How Can You Advertise Your Brand and Attract More Customers?
No matter how great your product or innovative your solutions are, you won’t be able to sell them if no one knows they exist. This is why, whether you’re starting a small startup or managing a larger company, you must set advertising as one of your priorities and get the word out about your products or services. Fortunately, advertising your business doesn’t have to be difficult since there are lots of creative and highly effective methods that you can use! We’ve listed some of them below:
Give out unique AND useful freebies
Handing out freebies is a tried-and-tested method to increase brand awareness and make people more familiar with your business name and company logo. However, it would be best if you were more discerning with the items you’ll give out. Gone are the days when handing out generic coffee mugs, lanyards, and USB sticks was enough. If you want to be noticed, you have to hand out freebies that will make you stand out from your competitors. Of course, you must ensure that the items are useful. Otherwise, they’ll be left alone, collecting dust on some shelf or even thrown out with the trash.
One good example of a high-quality freebie is bottled water with your company logo. Everyone drinks water on a daily basis, so you can be sure that your custom bottled water will be used instead of just thrown away. You can order the bottles with personalized bottled water labels that show your company’s name, logo, and colors to promote your brand and make it more recognizable.
Promote your business online
Most people nowadays spend plenty of hours on the Internet, so you’ll want to put your business in front of them and make them aware of what you offer. Start by building a website and having it optimized for search engine visibility. You can also purchase paid targeted advertising spots. It can cost a bit more, but it will help you get noticed by more people who might be interested in your products or services.
Make your social media pages more interactive
It’s essential to create a presence on Facebook, Twitter, Instagram, and other social networking sites that many people use. However, making social media pages and posting content aren’t the only things you should do! You also have to find ways to increase your audience’s engagement, making them more likely to share your content and promote your business among their friends and mutual connections. One way is to hold raffle contests and have people post pictures of themselves using your product to earn an entry. You can also work with popular social media influencers among your target customers and transform them into brand ambassadors.
Use these tips to get the word out about your business and increase your market share! If you’ve decided to use branded water bottles to advertise your company, contact The Water Depot. Simply send us the design that you want for your custom water bottle labels, and we will take care of the rest. Learn more about our personalized water bottles by giving us a call today!