The Best Promotion Method for Gyms and Fitness Clubs: Custom Water Bottle Labels
Promoting a gym or fitness club can be quite tricky. After all, there’s only so much word-of-mouth can do, and you have a lot of competition around. Fortunately, you have one effective solution to this predicament—custom water bottle labels!
Bottled water is a staple in any gym or fitness club, and customizing the labels can help promote your business in the best possible way. Not only that, but they’re also significantly more affordable compared to traditional advertising methods.
And, the best part? You can get creative with customizing your branded water bottles to make sure they stand out from the rest.
5 Tips for Creating an Effective Water Bottle Label
While custom water bottle labels are a great way to spread awareness about your gym or fitness club, it is essential to remember that not just any label design would work. Here are some tips to make sure yours will be something that people will notice and remember.
1. Make It Eye-Catching
When creating custom water bottle labels, you should come up with a striking design. Think about the nature of your business and the colors and other imagery that could be used to make it stand out.
For example, if you’re club specializes in mixed martial arts, you could opt for a bright red color and incorporate illustrations of kicks or punches. On the other hand, if you have a yoga studio, you could opt for a calming blue and use illustrations of people in yoga poses.
However, don’t get carried away and keep it simple. Try to avoid overcrowding your label with too many images or graphics, or it can become too overpowering.
2. Include a Clear and Enticing Message
Do you have a particular message you want to convey to your members and patrons (as well as future customers, perhaps)? Include it on your water bottle labels!
Make sure that your message is not only clear but also catchy to draw people’s attention instantly. For instance, you could come up with something like “Unlock Your Inner Warrior” or “The Power of Yoga.” Whatever it is, make sure it’s in line with your vision and encourages people to be curious about what your gym or fitness club is all about.
Moreover, the text should be clearly visible, so keep it minimal but legible.
3. Don’t Forget to Put Your Logo and Contact Details on It
It’s basically about promoting your business, so make sure your custom water bottle labels include your logo and contact information. This will help people remember your brand easily and reach out to you if they’re interested in subscribing or availing of your services and facilities.
It can be as simple as just putting your business name, logo, and website URL on the label or as detailed as including full contact details, such as your address, phone number, e-mail, etc.
4. Consider the Label’s Size
When it comes to the size of the label, you’ll have two options: half-wrap or full-wrap. For 500 ml bottles, a half-wrap label is usually around 2″ in width x 4″ in height, while a full-wrap label can be as large as 4″ in width x 7” in height.
Depending on the kind of information you want to include on the label and how many design elements you need to put on it, you can determine which option would work best for your water bottles.
5. Use High-Quality Labeling Material
The type of material that you use for custom water bottle labels would reflect the impression that people would get about your business. If the label looks cheap or falls apart easily, it will give off a negative vibe and could turn away potential customers.
Therefore, you should use high-quality labeling material—something that is both durable and waterproof, so the labels won’t fade over time or become unreadable when exposed to liquids.
Start Creating Your Branded Water Bottles Today!
Are you ready to create custom water bottle labels for your gym or fitness club? You can speak with us here at The Water Depot, and we’ll be more than happy to help you come up with something that will make a lasting impression. Contact us today, and let’s get started!